4 Most Popular ways to market your business in the UK – Ecommerce Tips
No matter what kind of business you have, marketing is one of the most crucial elements that you have to take care of, as a business owner. How you present your business to the world will make all of the difference when it comes to how successful your business is, so you want to make sure that you’re using the right strategies in order to achieve that. Making sure that you’re doing the right thing is a very stressful thing indeed, so to help you out we have decided to write this article today. If you are interested to learn about a few easy ways in which you can market your business in the UK, then we encourage you to keep on reading this article until the end for some very useful tips.
Create gift guides
Every time a person gets stuck when thinking about what to buy their best friend, coworker, family member or anyone else in their life, the first thing that they usually tend to do is go online and look for gift guides designed with a certain person in mind. If you want to promote your product and your business, then one of the best things that you can do is create a gift guide of your own. This is a very simple strategy that you can put in place, that won’t take you a lot of time or effort and that doesn’t require a lot of technical knowledge for you to be able to do it. There are gift cards of every kind, for every kind of business, for every type of person or holiday that you can think of, so all you have to do is figure out which kind of gift guide will fit the time of year and start writing. Of course, the key here is for you to include some of your own products onto the list, but remember to always provide a very valid reason as to why your product is actually there. If you don’t want to go through all of the trouble of writing a gift guide for your self, then you can always just get your product included in one that has been written by somebody else, but again, you will have to work really hard to prove to the editor or author that your product deserves to be on that list.
A recent study has shown that a whopping 93% of active users of Pinterest use the website as a place where they can plan future purchases. This essentially makes Pinterest the place to be if you want to buy, or in your case, sell products online and market your online business in the UK. People essentially use the website in order to build their own wish list, and that makes it the perfect place for you to promote your products, especially if they’re the type of products that tend to photograph very well. Another thing that is great about this site is the fact that the pins tend to stick around for a very long time, and it is not uncommon for a post to be viewed months and months after it has been posted, which means that you can keep getting customers with just one post of your products. A great feature that you can use on Pinterest is the “rich pins” feature which will allow you to add extra product information for all of your photos. And here you can talk about the details of the products, how I can help users and how they can use it, but you can also add your e-commerce website in order to generate more traffic and sales there.
Referral marketing is a very old-school way to do marketing for your business, and if you’re not familiar with the term it basically means word of mouth marketing. This method is all about getting other people to talk about your product, but you want them to do so in a way that will drive more awareness towards your brand, and of course increase your sales and revenue. Nowadays, the Internet is actually an incredible place where you can turn to in order to drive more referral marketing than ever before. Of course, when you go online you also have the ability to reach a lot more people than you would like just classic word-of-mouth, and once you’re online it also makes it a lot easier for other people to share your content with their friends and family, and at the end of the day that is exactly what you wanted to happen.
Go on Product Hunt
Another place that will really help you promote your business is Product Hunt. This is a very popular destination for anybody that loves to find new products, so you can see why wouldn’t it would be a great place for your business to be yet. Even though this is a place that is more commonly used for promoting things like apps and different software, it is not unlikely to see different physical products on the front page as well. This is the perfect place for anybody that is selling either a single product, or a business owner that has some really cool novelty type items, and these are in fact the types of stores that are most likely to get to the front page. So, if you have any kind of products that are on the customizable, that are really unique in terms of aesthetic’s or that just don’t really fit in a specific product category, then this is definitely the place for you.
When it comes to business marketing, choosing the right strategy is everything. Luckily for you, nowadays there are so many different things that you can do that it is actually almost overwhelming when it comes to deciding which way is the best way to go. We hope that you liked this article and that you will take into consideration the tips that we gave you above and visit some of the places that we mentioned. At the end of the day, you know your business in the UK and your products are the best, and that will be the deciding factor when it comes to the strategy that you choose.